TUI
Problem
TUI were missing out on key regions to value-driven competitors. How could they drive their premium offering in a meaningful way?
Insight
Holidays are all about those memorable moments you share with loved ones.
Idea
Show how TUI make those moments a reality through charming idents and posters.
MOMENTS OF SUNSHINE
Elsie and the Masterpiece
George and the Stolen Spoon
Simon and the Salmon
