Rainforest Alliance
Problem
The Amazon rainforest hosts 10% of all wildlife species - and is still burning. Rainforest Alliance need help to prevent the fires.
Insight
When the media put the loss of trees into perspective, they often use football pitches as a reference point.
Idea
Reach out to football fans around the world by showing what their beloved home grounds would look like on fire.
BURNING PITCHES
SOCIAL ON FIRE
We'll create targeted visuals based on the favourite clubs of fans on Facebook, Instagram and Twitter - tagging the football clubs themselves for maximum, worldwide reach.
