
Department For Transport
Problem
Every month, 60 men aged 17-24 are killed or injured because of drink driving.
Insight
If there's one person who can step in, it's a mate.
Idea
Create 60 Pint Blocks: fun, quirky, clever ways to stop your mate from enjoying that dreaded drink.
THE PINT BLOCK
ILLUSTRATIONS






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PUB TAKEOVER




PR COVERAGE
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