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Alpro

Problem

 

Alpro offers unrivaled plant-based variety. Yet most coffee drinkers just stick to what they know.

Insight

 Drinking the same coffee is boring. Not just for you, but for the person making it too.

Idea

 

Encourage coffee lovers to try braver brews, by claiming that baristas everywhere crave more exciting orders.

BORED BARISTAS

BORED BILLBOARDS

We'll kick off with cleverly placed OOH ads and placards near cafes.

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SAVE A BORED BARISTA

In partnership with Costa, we'll then call on Instagram coffee lovers to save a barista from boredom at their nearest branch.

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ALPRO LOYALTY CARDS

Once they've ordered a braver brew, customers will get a card with other Alpro coffees to discover. They'll even get a reusable coffee cup for taking part.

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THE BORED BARISTA QUIZ

To drive further engagement, we'll also create a buzzfeed-style personality quiz that determines whether you're boring or brave with coffee.

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BRAVE HOME BREWS

Finally, we'll close the loop with a follow up email, getting adventurous customers to continue their pursuit of coffee perfection outside the cafe.

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YAMA & MATT

© 2018 by Matthew Luke & Yama Noorzad